Smart Engage Integration Guide

Smart Engage

Smart Engage is a new mobile engagement platform that can turn any mobile app into a super app! Unique interactive capabilities will transform the way consumers engage with your business via mobile, leading to increased sales, high quality consumer engagement and improved loyalty.


With ‘Smart Engage SDK Inside’ merchants can connect with consumers through a suite of unique mobile centric ways, including the consumers location, to drive footfall, boost in app sales and finally leverage your investment in mobile proposition.

Capabilities

Full-featured application suite. Capabilities that can be integrated into your application include:

  • Enabling Shoppable ads
  • Creating a browsable Mall
  • Detection of Geozones
  • Detection of encoded visual media like Photos, QR Codes, Barcodes
  • Detection of encoded audio streams
  • Presentation of target media, like Products, Categories, Act Interactions, and Act Promotion/Information pages.
  • Consumer account creation, consumer profile, wallet management, and purchase history.
  • Detailed reporting of consumer behaviour, measurable target goals & retention

Term Definitions

Please, find below a table with the most common terms & abbreviations used throughout this SDK documentation.

Term Definition
Partner The owner of a mobile application and audience. It is the Partner who wishes to integrate Smart Engage capabilities with their app.
Developer The mobile app developer acting on behalf of the Partner.
Consumer The end user of the Partner's mobile app.
SDK Refers to the SDK, unless otherwise specified.
RCE Commerce Engine, the online application for managing your Products and Categories.
RXP Smart Engage Platform, the online portal for creating Geozones of interest, and linking them to target offerings.